Top 5 Social Apps in Nigeria in Q4 2023

In the fourth quarter of 2023, the top 5 social apps in Nigeria exhibited diverse performance metrics on a unified platform, encompassing both iOS and Android data. According to Sensor Tower, here’s a breakdown of their weekly trends in downloads, revenue, and active users.

TikTok demonstrated strong performance throughout Q4. Weekly revenue fluctuated, peaking at approximately $25.5K in the final week of December. Downloads saw a significant rise, reaching around 377K in the last week of the quarter. Active users remained robust, with a slight increase from 5.9M to 6.1M over the period.

Unlimited Texting, Calling App experienced a steady weekly revenue trend, peaking at about $3.1K in the last week of December. Downloads showed a decline towards the end of the quarter, dropping to approximately 6.7K. Active users also saw a downward trend, ending the quarter at around 62.5K.

Bigo Live - Live Streaming App had varying weekly revenue, with a peak of approximately $5.5K in late November. Downloads were relatively stable, ending the quarter at about 18K. Active users saw a slight increase, ending the quarter at approximately 208K.

Hotalk -Online Video Chat&Meet displayed consistent weekly revenue, peaking at around $1K in early November. Downloads fluctuated, with a notable drop to around 1K in early December, before stabilizing. Active user data was not available for this period.

Facebook showed a steady revenue trend with a peak of approximately $2.3K in mid-December. Downloads surged significantly, reaching about 424K in the final week of the quarter. Active users remained high and stable, around 22.8M by the end of December.

These insights are derived from Sensor Tower’s data, providing a comprehensive view of the social app landscape in Nigeria for Q4 2023. For more detailed insights, visit Sensor Tower.